Wednesday, June 20, 2007

The Print Ads Have Eyes

A company called Xuuk, Inc. is marketing a product called eyebox2, which it claims can automatically detect when someone looks at an advertisement from up to ten meters away.

Use it to track who's looking at your screen ads in the mall. Obtain detailed statistics on viewing behavior over time on any number of persons within view of a plasma display. Detect when a customer is looking at your product display. See what movie poster your audience is interested in. Or control your home theatre or first person shooter games with your eyes

That last sentence seems a bit out of place. Via MetaFilter.



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