Wednesday, May 24, 2006

.MOBI Goes Live

Just in time for the arrival of two shiny new Treo 650's to our office today, registration is open for the new .mobi top level domain. As to the question of whether companies risk confusing consumers should they market their .mobi URLs, I doubt it. I expect they'll restrict their marketing efforts to those avenues already directed toward mobile users, and stick with their standard .com URLs in all other respects. And while I'm not sure of the technical aspects of coding sites for mobile devices, if there's a way to construct them such that users who access a site designed specifically for mobiles via the .mobi URL see better performance than those who simply see a mobile version of the .com site, there's your marketing angle.



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