Legal Fixation

Match the slogan to the beer

The Seattle Post-Intelligencer reports that most people can't discern the difference between the "flavor-neutral taste" of various mass-market beers. Unsurprisingly, consumers make their selections based on brand loyalty rather than flavor. The article also includes a mini-quiz wherein you are asked to match the slogan to the beer it's selling. I didn't do all that well -- never seen a Hamm's in my life. And I take offense at the notion that my beloved Miller High Life is deemed "flavor-neutral". Tastes like summer to me.

posted by Matthew Saunders @ 8:41 AM