How Indie Labels Deal With Album Leaks
It's not only the major labels that are concerned about pre-release leaks. I like the fake "security camera" tactic.When another big Domino group, Arctic Monkeys, released their U.S. debut earlier this year, Gillespie decided to write journalists' names on advance copies to imply a watermark, even though there wasn't one. At least three other indie labels that spoke to Billboard anonymously have used the same tactic, mostly to avoid the expense.
posted by Aaron Silverstein @ 12:19 PM
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