Tuesday, December 05, 2006

How Indie Labels Deal With Album Leaks

It's not only the major labels that are concerned about pre-release leaks. I like the fake "security camera" tactic.

When another big Domino group, Arctic Monkeys, released their U.S. debut earlier this year, Gillespie decided to write journalists' names on advance copies to imply a watermark, even though there wasn't one. At least three other indie labels that spoke to Billboard anonymously have used the same tactic, mostly to avoid the expense.



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