Tuesday, October 23, 2007

Ocean Pacific Brand Resurrected

Murketing reports on a Business Week story chronicling the resurrection of the very 80s brand Ocean Pacific, or OP. The brand is owned by Iconix Brand Group which is run by Kenneth Cole's brother, Neil.

Murketing has a number of questions about this brand, including the how and when the marks were acquired. Although there are numerous OP and OCEAN PACIFIC trademark registrations, the assignment history of this OCEAN PACIFIC registration gives some good clues as to the transacations.

Next up, Chess King stores at the mall.



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