Ready for the Big Game?
Super Bowl tops Forbes' list of most valuable sporting event brands.Why is the Super Bowl so valuable? Commercial inventory for last year's game on ABC -- owned by the Walt Disney Co. -- amounted to $154 million, based on a record $2.5 million commercial rate for 30 seconds of airtime. Sprint Nextel paid $12 million to sponsor halftime, a figure that is expected to be topped by PepsiCo when the Colts play the Bears in Super Bowl XLI on Sunday.
posted by Aaron Silverstein @ 6:16 PM
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