Tuesday, May 02, 2006

Elmo Loves His Goldfish

Campaign for a Commercial-Free Childhood has filed a complaint with the FTC against the makers of the Baby Einstein and Brain Baby videos, alleging their claims that the videos have educational benefits amount to false and deceptive advertising. Boston Globe has the story, and the CCFC website has the claim and supplemental materials.

As the father of a 16-month old girl, I can honestly say we've yet to purchase her any videos, educational or otherwise. However, we are bucking the American Academy of Pediactrics' suggestion that kids under two view no television at all. I mean really, childhood isn't childhood without a little Sesame Street, right?



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