Friday, April 21, 2006

WSOX-FM?

Looks like I might have to change that "about us" description over on the right soon, if this article is correct and the Red Sox go with WBOS over WEEI for their new radio deal. This would be a huge, huge deal here in the Boston area, as WEEI is a powerhouse built primarily on the back of their Sox coverage and associated discussion (and I use the word "discussion" judiciously). I don't imagine they'd lose too many listeners -- we'll all hop back to the AM dial once the game is over to complain about how many steps Francona took to walk to the mound or what have you. But the loss of advertising revenue could have some interesting repercusssions.

Digg!

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